I-gambling software developer CryptoLogic reports on the recruitment of Steve Morrow (Paradigm Poker Consultants) as a consultant to assist in the design and development of the product plans for online poker.

According to Tmcnet.com, Morrow has substantial experience in both land-based and online poker activities. CryptoLogic group wants him to develop its poker activities, which aims to cash in on rising popularity of the game. So far, experts say poker is one of the fastest-growing segments of Internet gaming around the world.

“In a short time, our licensees’ central poker room has grown to be the fourth highest revenue generating room on the Internet, and Steve Morrow will help CryptoLogic continue this exciting momentum. Steve’s considerable experience and track record in poker will be a tremendous asset as CryptoLogic continues to invest in its poker strategy,” said Lewis Rose, CryptoLogic’s President and CEO.

Morrow has directed both the largest land-based tournament, the 2002 World Series of Poker, and the largest online tournament, the 2002-03 World Championships of Online Poker. He has also teamed up with leading gaming brands to boost their businesses. Now he will develop CryptoLogic’s online poker offering including large scale tournament structures that attract significant player traffic.

Morrow commented: “This year, CryptoLogic has moved into a position of global leadership in Internet poker, and my job is to help build on their work – and their success.”

Poker is a major growth area for CryptoLogic, which has grown rapidly to account for 15% of the company’s revenue in the first half of 2004. The company’s licensees’ central poker room now ranks number four on the Internet in today’s $1 billion online poker market, according to PokerPulse.com, an independent research site.

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